EarthSuds

EarthSuds tackles the problem of single-use plastic waste by offering a substitute to single-use shampoo, conditioner, and body wash by promoting a circular economy model.

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The EarthSuds Story

It's 2017. A video showing researchers removing a plastic straw from a sea turtle's nose has just gone viral with 37M views. The plastic bag ban in California is now in full swing.Society is starting to take notice of the consequences of single-use plastics.

19-year old Marissa Vettoretti is reflecting in her room. Are there other single-use plastics that are hurting our environment? Plastics that may not be talked about as frequently as consumer goods like plastic bags and straws? She decides to enter a circular design challenge focused on plastics to find out more. During the competition, Marissa discovers that amenity bottles (ie. shampoo, conditioner, body wash) found in hotel bathrooms can't actually be recycled. They are filtered out at recycling facilities because the bottles are too small, have a low quality grade of plastic, and are often still contaminated with soap.

As a result,5.7 Billion plastic amenity bottles are sent to North Americanlandfills every year.This, is the dirty side of soap. This is a shocking discovery and she gets to work creating a more sustainable solution to this problem.

Fast forward to the start of 2018 when fellow classmate Daniel Moll takes notice during their entrepreneurship class. He grew up staying at hotels frequently for competitive sports and is equally frustrated about the amount of plastic the hospitality industry sends to landfills. More importantly, he's had past success running his own startups and building brands. The two decide to join forces.

Together they co-found EarthSuds, a business that believes in a plastic-free economy where sustainability does not compromise quality. It's a team of superstars in pursuit of an ambitious goal; to replace all single-use bathroom products with sustainable EarthSuds alternatives, and eventually ban these single-use plastics altogether. EarthSuds is also affiliated with Enactus Laurier, an organization that supports students pursuing social entrepreneurship, and in May 2019, the EarthSuds team competed at the Enactus Nationals competition and finished 3rd place out of 69 schools.

Although EarthSuds' tablets started as a solution for hotels, most consumer hair products are also packaged in plastic. Hotel guests had been asking the EarthSuds team for months: How can I purchase some tablets for myself? Now, the wait is over. Hop on the soap train and join the movement of users cleaning the Earth, as they clean their hair!

Date Founded:

2018

Enterprise Managers:

Lindsay Puls
Katie Stewart

10 People

Number of people educated on new career skills through working at EarthSuds

1,000+ Bottles

Number of single-use plastic bottles diverted from landfill or incineration

Twelve

Number of new businesses introduced to green practises

"...even if we get EarthSuds into one hotel, we will be making a difference..."

Watch the full interview with Marissa Vetteretti and Daniel Moll with the Lazaridis Students' Society about their journey of building EarthSuds from ideation through business operation and the challenges they faced along the way.

Want To Join EarthSuds? See Open Opportunities!

Team EarthSuds

The EarthSuds team works to develop, manage and grow this enterprise and develop and refine their strategy to continue to solve their enterprise's mission.

Katie Stewart
Enterprise Manager
Lindsay Puls
Enterprise Manager
Ajeet Dhaliwal
Vice President of Sales
Brittany Richie
Co-Vice President of Marketing
Grayson Hunter
Co-Vice President of Marketing
Kayla Anareta
Vice President of Product Development
Serena Rawana
Co-Vice President of Operations
Kiran Singh
Co-Vice President of Operations
Eryn Johnston
Vice President of Production
Jamie Schlosser
Finance Associate
Tiffany Chen
Finance Associate
Grace Bilodeau
Human Resources Associate
Avery Marsh
Operations Associate
Olivia Gottaschalk
Operations Associate
Laura Sente
Operations Associate
Bianca D’Addio
Operations Associate
Kendall Belford
Operations Associate
Sofia Corsetti
Work Readiness Associate
Daniel Austin
Work Readiness Associate
Zachary Wolfe Herman
Product Development Associate
Emma Jodoin
Product Development Associate
Fatima Badar
Product Development Associate
Elissa France
Marketing Associate
Lance Fernandes
Marketing Associate
Rebecca Lewis
Marketing Associate
Alex Martin
Marketing Associate
Jesse Stellick
Marketing Associate
Lane Wigglesworth
Sales Associate
Soroush Kianpour
Sales Associate
Paige Kunihiro
Sales Associate
Nikhita Purba
Sales Associate
Jeronimo Meja
Sales Associate
Sonali Goel
Sales Associate
Andy Strugo
Sales Associate
Victoria Andrews
Sales Associate
Amol Billing
Sales Associate

Follow them @EarthSudsCo