The EarthSuds Story
It's 2017. A video showing researchers removing a plastic straw from a sea turtle's nose has just gone viral with 37M views. The plastic bag ban in California is now in full swing.Society is starting to take notice of the consequences of single-use plastics.
19-year old Marissa Vettoretti is reflecting in her room. Are there other single-use plastics that are hurting our environment? Plastics that may not be talked about as frequently as consumer goods like plastic bags and straws? She decides to enter a circular design challenge focused on plastics to find out more. During the competition, Marissa discovers that amenity bottles (ie. shampoo, conditioner, body wash) found in hotel bathrooms can't actually be recycled. They are filtered out at recycling facilities because the bottles are too small, have a low quality grade of plastic, and are often still contaminated with soap.
As a result,5.7 Billion plastic amenity bottles are sent to North Americanlandfills every year.This, is the dirty side of soap. This is a shocking discovery and she gets to work creating a more sustainable solution to this problem.
Fast forward to the start of 2018 when fellow classmate Daniel Moll takes notice during their entrepreneurship class. He grew up staying at hotels frequently for competitive sports and is equally frustrated about the amount of plastic the hospitality industry sends to landfills. More importantly, he's had past success running his own startups and building brands. The two decide to join forces.
Together they co-found EarthSuds, a business that believes in a plastic-free economy where sustainability does not compromise quality. It's a team of superstars in pursuit of an ambitious goal; to replace all single-use bathroom products with sustainable EarthSuds alternatives, and eventually ban these single-use plastics altogether. EarthSuds is also affiliated with Enactus Laurier, an organization that supports students pursuing social entrepreneurship, and in May 2019, the EarthSuds team competed at the Enactus Nationals competition and finished 3rd place out of 69 schools.
Although EarthSuds' tablets started as a solution for hotels, most consumer hair products are also packaged in plastic. Hotel guests had been asking the EarthSuds team for months: How can I purchase some tablets for myself? Now, the wait is over. Hop on the soap train and join the movement of users cleaning the Earth, as they clean their hair!
Number of people educated on new career skills through working at EarthSuds
Number of single-use plastic bottles diverted from landfill or incineration
Number of new businesses introduced to green practises
"...even if we get EarthSuds into one hotel, we will be making a difference..."
Watch the full interview with Marissa Vetteretti and Daniel Moll with the Lazaridis Students' Society about their journey of building EarthSuds from ideation through business operation and the challenges they faced along the way.
Want To Join EarthSuds? See Open Opportunities!
The EarthSuds team works to develop, manage and grow this enterprise and develop and refine their strategy to continue to solve their enterprise's mission.